We were asked to create a minimal and premium packaging solution for the range of Suunto sports watches.
The new packaging is a minimalistic white cube with finessed premium details. The space inside has been optimised to accommodate the watch, cables and product information booklets, whilst saving 35% in total packaging size. The outer sleeve is designed to allow different printed content for each watch in the range, whilst the inner box remains consistent. A clever, subtle hanging feature can be pulled out only if needed for retail presentation.